Our Services
Brand Identity
Naming and positioning
UX/UI
Design
Positive and adaptive
The vision for LUMEY was to create an app that could manage multiple stakeholders within the childcare sector, creating seamless communications between team members and families. Before we developed the app, we were required to establish the brand that would transcend print and digital applications; the brand development included a full suite of design, brand overtone and copy, and was delivered to a very happy client.
The design principles for the Lumey logo were founded on the simple movement of a pointer finger across a smart-device. Circles within a triangulated movement. The colour themes complement each other whilst also being quite contrasted, representing the varied parts to the business that come together with seamless integration .
FutureStudio was tasked with the naming and positioning for the business, and the name Lumey was born. Shining a light on the sector and setting a new standard on the approach to child care.
Our intent was clear; to reset the tonal palette of childcare and take the Lumey business to a place where it speaks to a modern era of early learning, with a visual language that aligns with a contemporary audience.
With so many parts to the Lumey business, our challenge was to create a tone and design palette for our client that would not only speak to the many sectors of their industry but remain visually cohesive.
The outcomes also needed to appeal to a broad range of families that Lumey service in the childcare space; as we well know, no two are ever the same. In a market that celebrates such broad diversity, it was only fitting to create a brand platform that provided flexibility and adaptability.
The result is a striking interchangeable colour palette that resonates with everyone who comes into contact with the business.
FutureStudio, having also developed the Lumey App, had to incorporate and drive the UX/UI design across the project as well as define the look and feel for all digital assets including edm’s and the website.
Re-ignite your future.
Lumey are not only one of the foundation clients for FutureStudio, but a client that we have built a formative relationship with. Working with a common vision to create best in category work for the child care sector. If you are looking for the kind of agency that can translate the modern world, while retaining old fashioned values - then chat with us.